I AM GRIT
Movement.
Join the Movement
Get "The Car Ride Home" parents’ guide free — plus weekly reflections on raising purpose-driven athletes. No noise. Just formation.
Real Talk.
Real Parents.
Real Grit.
Hosted by Michael Tetteh and Stephen Anderson, each episode goes inside the stories that don't make the highlight reel — the hard seasons, the identity battles, the moments that forge character in families. Watch or listen on your favorite podcast platform:
LATEST EPISODES
Three Ways
We Carry the Message.
The podcast is the front door. The stage and the partner table are how the movement reaches teams, schools, and companies.
01 The Podcast
Michael Tetteh and Stephen Anderson sit down with parents, athletes, and coaches for the conversations that don't make the highlight reel. Every episode closes with a creed declaration.
- Free to listen on Spotify, Apple Podcasts, and YouTube
- Weekly episodes recorded in our Burlington studio
- Guests: parents in the thick of it, coaches, and pro athletes
02 Speaking
We come to your gym, your auditorium, or your offsite and deliver the message in the room. Most nights end with the whole audience declaring the creed out loud together.
03 Partnership
A small number of companies and organizations carry this with us. We keep the table deliberately small so every partner is named, known, and actually served.
Bring I AM GRIT
Into the Room.
Tell us who you're gathering and what they're up against. We'll come back with availability, format, and what it costs — usually within two business days.
- 01Send the details below
- 02We reply with dates, format, and pricing
- 03We show up and declare it with your people
You're Raising a Person.
The World Is Scouting
a Product.
You want your kid to know who they are before the world tells them what they're worth. Performance culture got there first — measuring, ranking, and sorting them before they were old enough to answer the question themselves.
My son looked at me after his worst game and said, "Dad, do you love me — or do you love watching me play?" I didn't have an answer.
A Parent · I AM GRIT, Episode 1
An identity rented from the scoreboard. It holds until the season they get hurt, get cut, or get beaten — and then there is nothing underneath it.
The drive home. The silence you don't know how to fill. Loving them well and still not knowing whether you pushed too hard or not hard enough.
You were never given the words for this.
That is the reason I AM GRIT exists.
Former pro athlete (MLS). Co-owner, Gritworks Athletics. Father. Builder of purpose-driven leaders.
Co-owner and coach. Built the systems that develop athletes into humans of character.
We Built
I AM GRIT
For You.
We've coached thousands of athletes. We've sat with parents in parking lots after hard losses. We've watched kids shrink under pressure they never asked for. And we knew the world needed more than another training program.
It needed a framework. A language. A declaration that reminds every parent, athlete, and coach: you were made for more than this moment.
Seven Declarations.
One Identity.
These aren't affirmations — they're assignments. Say them. Live them. Teach them. Watch the culture shift.
Made.
I was created with purpose, potential, and power. My worth was settled before I ever stepped on the field.
the Grind.
My resilience burns brightest when I'm tested most. The grind isn't punishment — it's where I'm forged.
Not Perfection.
My worth is defined by growth, not wins. I chase who I'm becoming, not a flawless scoreboard.
the Storm.
Adversity may shake me, but it will never break me. I'm built to stand when everything pushes me to fall.
Community.
I rise higher by lifting others. My strength was never meant to be carried alone.
Fear.
Challenges don't define me — they reveal me. I move toward what scares me because that's where I grow.
Motion.
My actions today echo for generations. I'm not just building a season — I'm building a legacy.
The I AM GRIT
Collection.
Every product is a declaration. Not merchandise — armor for the journey.
Coming Soon
Unlocking your gift through Guts, Resilience, Initiative, and Tenacity. The manifesto in full.
Coming Soon
12 months of guided reflection, grit reviews, and daily declarations. Your journey, documented.
Coming Soon
All seven declarations on one bold print. Hang the creed where your athlete sees it every single day.
Coming Soon
Carry the creed. The I AM GRIT lanyard and badge set — a declaration you wear, every day, everywhere.
Coming SoonBelieve It.
Become It.
Declare It.
You were made for more than a trophy shelf. Your family was built for something that lasts. Step into the movement — and declare it.