Integrating sports, faith, and culture to inspire resilience, purpose, and impact.
More Than a Brand, A Mindset
WHAT DOES IT MEAN TO SAY I AM GRIT.?
I AM GRIT. is a movement born from Gritworks Athletics, blending sports, faith, and culture. It’s about unlocking your true potential, standing strong in adversity, and living with conviction and courage. Rooted in G.R.I.T. – Guts, Resilience, Initiative, and Tenacity, this philosophy equips individuals to lead with strength in every aspect of life.
MISSION
We are here to serve athletes, parents, coaches, educators, and leaders who seek to grow spiritually, physically, and mentally. Our mission is to build resilience, ignite initiative, and instill the tenacity to thrive, lead, and create lasting change in their communities.
A Code to Live By
THE 7 PILLARS OF I AM GRIT.
These seven creeds represent a commitment to strength, perseverance, and purpose. More than words, they are declarations of identity and action, shaping athletes, leaders, and changemakers.
1
I AM GRIT. BECAUSE I AM FEARFULLY AND WONDERFULLY MADE
I was created with purpose, potential, and power to become all I was meant to be
2
I AM GRIT. BECAUSE I SHINE LIGHT IN THE GRIND
My resilience shines brightest when life tests me the most.
3
I AM GRIT. BECAUSE I’M ROOTED IN PURPOSE, NOT PERFECTION
My worth isn’t defined by wins or losses but by growth.
4
I AM GRIT. BECAUSE I’M BUILT TO STAND STRONG IN THE STORM
Adversity may shake me, but it will never break me.
5
I AM GRIT. BECAUSE I’M BUILT FOR COMMUNITY AND CONNECTION
I rise higher when I uplift others and build together.
6
I AM GRIT. BECAUSE I MOVE BOLDLY IN THE FACE OF FEAR
Challenges don’t stop me—they shape who I am becoming.
7
I AM GRIT. BECAUSE I AM A LEGACY IN MOTION
My actions today create a lasting impact for generations to come.
BELIEVE IT
BECOME IT
DECLARE IT
When we embody I AM GRIT., we rise above every challenge, build unshakable character, and become unstoppable forces for good—in sports, in life, and in our communities. This is more than a brand—it’s a journey of being and becoming, guided by purpose, shaped by faith, and driven by resilience. This is the movement. This is I AM GRIT.
Bringing the Vision to Life
I AM GRIT. EXCITING PROJECTS IN DEVELOPMENT
We’re building something powerful—designed to inspire, equip, and empower. Stay tuned as we bring these initiatives to life.
I AM GRIT. CLOTHING
Branded athletic gear to represent the movement.
COMING SOON
I AM GRIT. JOURNAL
A guided tool for mindset, goal-setting, and reflection.
COMING SOON
I AM GRIT. CREEDS
Motivational principles that reinforce our values.
COMING SOON
I AM GRIT. PODCAST
Athlete stories, leadership lessons, and inspiration.